The POINT of marketing is to REACH THE CUSTOMER: to do so seamlessly you must remove the barriers between a potential client and the service or product they need.
Would you charge customers an entry fee to come into your store?
Most marketing has been interruptive - it stops people doing what they were doing; like watching a TV programme, listening to music on the radio, looking through your email inbox - interrupted by the advert... by SPAM.
Billboard advertising is less interruptive but not interactive.
No advertising has been interactive, until the age of the Internet; NOW IT IS.
The age of the Internet has given us the means for a product or service to become an interactive element that the potential purchaser can interact with, to some extent, before making a purchase. This is better for choice and provides an amount of certainty in decision making; especialy if recommended by a freind e.g. from a Social Network.
Digital systems enable this activity, from existing customer recommendations, to product demonstrators on a product website or YouTube etc. and for digital order placing: the circle is complete.
It is now an accepted fact that every business needs a website, as increasingly the way that the public locate and learn about products and services is by investigating such items on the Internet.
THE POINT OF MARKETING IS TO REACH CUSTOMERS
Barriers in the way are make a product become a product lost in GOOGLESPACE
Access systems that stop seamless connectivity: e.g. fee paying and registration operations which put off potential customers, barriers that ask for personal details before getting to the service or product. Barriers that require the public to pay telecom and connection charges to begin with, before the product can be reached are providing intermediaries with revenue and halting the rapid connectivity that the public need, from a service or product perspective that is ready and waiting contact, such procedures are all barriers.
You wouldn't ask customers to pay a fee to enter your store.
You wouldn't charge tourists and visitors a fee to learn about your city services.
Entrance charges and sign ups contribute to erecting marketing barriers, and the battery life in mobiles is not limitless and often just runs out when a Google search turns positive!
On the positive side these digital operations can mean that the customer CHOOSES to come to the product rather than the other way around, which has been the dominant method for a long time, but this has now past. When a customer chooses to reach a product over half the job is done!
For a product to succeed in the digital age it has to be, recommended by others (Social Networking) it has to be valuable, it has to be competitive, these are givens, but most of all it has to have the ability to be found on the Internet.
A huge amount of product sales will be increasingly performed on the Internet.
If a product cannot be located it will fail.
Public DataWeb systems are very advanced public access Social Networks with touch screens and overhead digital displays:
OUTDOOR INTERACTIVE BILLBOARDS with WIFI MESH
A Single Unit can flood the streets with Internet access and provide quick links to services and products.
Each & every product needs its own web-space with the capacity to be found.
However in the vast GoogleSpace a product is a tiny pinprick of light.
It needs to be illuminated and this is achievable by WEB-Presence.
On the Internet this means SEO - Search Engine Optimisation: methods that tilt the Google focus at your pinpoint of light: your product. So gaining INCREASED visitors to a products website.
Public DataWeb methods provide all our content clients with very specialised SEO techniques that enhance the website and individual products + the unique capacity to put products without barriers (free to use) onto the digital landing menus of a FREE Internet service on their mobiles; directly in the streets from our broadcasting Hubs- PARASOL's.
These interactive street billboards have captive products that are rapidly linked too by the public, on touch screens in the billboard or associated screens, and on the public's personal mobiles via a WiFi connection directly to the digital billboard; quite a unique service.
When other public services are included everyone benefits.
A product, a service etc. living within a digital envelop of public services about the location: the city and its events, services, amenities, sponsored by the product advertising and its interactivity provides a valuable public utility; a social network gateway to the digital world, appreciated by the public. So they are well disposed to the onboard services. General public traffic from such social networking public infrastructures will get your product noticed in the location and simultaneously better positioned on the Internet search engines and within systems such as FACEBOOK.
Interactive billboards are predicted to change the way that the public intereact with products; when Outdoors.
They generate advertising but give a genuine value back to the public a FREE Internet access service which simultaneously also provides INSTANT access to products and local services: FREE, no barriers.
Such new technologies provide the means for a products place to be found within the vast web-universe of an increasingly competitive and huge Internet.
You have a website - now you should obtain WEB-PRESENCE. And in your city you need PUBLIC DATAWEB - Presence!
However in the vast GoogleSpace a product is a tiny pinprick of light.
It needs to be illuminated and this is achievable by WEB-Presence.
On the Internet this means SEO - Search Engine Optimisation: methods that tilt the Google focus at your pinpoint of light: your product. So gaining INCREASED visitors to a products website.
Public DataWeb methods provide all our content clients with very specialised SEO techniques that enhance the website and individual products + the unique capacity to put products without barriers (free to use) onto the digital landing menus of a FREE Internet service on their mobiles; directly in the streets from our broadcasting Hubs- PARASOL's.
These interactive street billboards have captive products that are rapidly linked too by the public, on touch screens in the billboard or associated screens, and on the public's personal mobiles via a WiFi connection directly to the digital billboard; quite a unique service.
When other public services are included everyone benefits.
A product, a service etc. living within a digital envelop of public services about the location: the city and its events, services, amenities, sponsored by the product advertising and its interactivity provides a valuable public utility; a social network gateway to the digital world, appreciated by the public. So they are well disposed to the onboard services. General public traffic from such social networking public infrastructures will get your product noticed in the location and simultaneously better positioned on the Internet search engines and within systems such as FACEBOOK.
Interactive billboards are predicted to change the way that the public intereact with products; when Outdoors.
They generate advertising but give a genuine value back to the public a FREE Internet access service which simultaneously also provides INSTANT access to products and local services: FREE, no barriers.
Such new technologies provide the means for a products place to be found within the vast web-universe of an increasingly competitive and huge Internet.
You have a website - now you should obtain WEB-PRESENCE. And in your city you need PUBLIC DATAWEB - Presence!
The PARASOL Generating FREE WiFI PUBLIC SERVICES of the VERY NEAR FUTURE!
PARASOL: Interactive billboards in an airport.
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